Have you ever examined how your company creates, publishes and distributes all the content that goes into selling and servicing your products? Chances are, it’s a pretty complex process, especially if you’re a large organisation. And if your content development system is inefficient, it could be negatively impacting your employees’ productivity and the return on investment on your content.
Symptoms of an inefficient content development system include silos between departments that create content. It also includes outdated practices such as crafting content for one output channel at a time. …
Does your brand communications strategy work? Discover a technique to ensure your messaging reflects your unique purpose, and resonates with your audiences.
If this paragraph sounds familiar, it’s because in today’s age of companies trying hard to connect with their audiences, brands are starting to sound the same.
Don’t get me wrong, dear reader. Aspirational narratives are extremely important. They enable leaders to inspire and motivate employees to work towards something far bigger than themselves. It’s why companies are able to make a real impact.
But when countless companies also claim they are ‘transforming’, ‘reinventing’ or ‘revolutionising’ a product or…
UX writer, Content Strategist. Lifelong learner. When I'm not writing or reading about user-driven communications, I'm travelling and chilling with my cat.