Azza El ArabiApplying content strategy thinking to establish ways of workingI recently started a new and exciting chapter of my career as a Lead UX writer.5 min read·Aug 18, 2022----
Azza El ArabiMy journey to a master’s degreeAbout two years ago, I started a part-time master’s degree in Content Strategy at Austria-based university FH Joanneum. I didn’t really…4 min read·May 22, 2022----
Azza El ArabiWho’s in charge of your content?Content governance is integral for any organisation. Without clearly defined roles and responsbilities, you’re bound to run into…4 min read·Mar 31, 2022----
Azza El ArabiinUX Collective‘What’s in it for me?’ and other user questions you must answerThe best user experiences address the ‘why’ behind using a brand’s products or services over its competitors’.5 min read·Feb 26, 2022----
Azza El ArabiHow my Content Strategy masters project led to business successFor the past year and a half, I have been pursuing a Content Strategy masters program at Austria-based FH Joanneum. I’d been searching for…6 min read·Dec 24, 2021--1--1
Azza El ArabiMy Simple 3-Step Writing ProcessI love writing. But sometimes it can be difficult and frustrating to start. In this article, I present my simple 3-step writing process.3 min read·Nov 28, 2021----
Azza El ArabiinBootcampHow to conduct persona-driven content auditsAs a content strategy masters student, I quickly learned that content audits are an integral part of the field. After all, if you do not…6 min read·Jul 17, 2021----
Azza El ArabiinNerd For TechWhy large organisations need intelligent contentIntelligent content is discoverable, reusable, reconfigurable and adaptable. It saves you time and money. It’s a no-brainer.8 min read·May 2, 2021----
Azza El ArabiBrand communications that resonate: The BS-buster techniqueDiscover a technique to ensure your messaging reflects your unique purpose, and resonates with your audiences.5 min read·Mar 24, 2021----