Azza El Arabi – Medium

Azza El Arabi

Applying content strategy thinking to establish ways of working

I recently started a new and exciting chapter of my career as a Lead UX writer.

Aug 18, 2022

Image of a lightbulb

Aug 18, 2022

My journey to a master’s degree

About two years ago, I started a part-time master’s degree in Content Strategy at Austria-based university FH Joanneum. I didn’t really…

May 22, 2022

My journey to a master’s degree

May 22, 2022

Who’s in charge of your content?

Content governance is integral for any organisation. Without clearly defined roles and responsbilities, you’re bound to run into…

Mar 31, 2022

Business man pointing finger straight ahead

Mar 31, 2022

Published in
UX Collective

‘What’s in it for me?’ and other user questions you must answer

The best user experiences address the ‘why’ behind using a brand’s products or services over its competitors’.

Feb 26, 2022

Man thinking, wondering

Feb 26, 2022

How my Content Strategy masters project led to business success

For the past year and a half, I have been pursuing a Content Strategy masters program at Austria-based FH Joanneum. I’d been searching for…

Dec 24, 2021

image depicting business growth with coins and a growing seedling

Dec 24, 2021

My Simple 3-Step Writing Process

I love writing. But sometimes it can be difficult and frustrating to start. In this article, I present my simple 3-step writing process.

Nov 28, 2021

Drawing of man climbing stairs where there is a light bulb at the top

Nov 28, 2021

Published in
Bootcamp

How to conduct persona-driven content audits

As a content strategy masters student, I quickly learned that content audits are an integral part of the field. After all, if you do not…

Jul 17, 2021

Mother looking at content on ipad with her two young children

Jul 17, 2021

Published in
Nerd For Tech

Why large organisations need intelligent content

Intelligent content is discoverable, reusable, reconfigurable and adaptable. It saves you time and money. It’s a no-brainer.

May 2, 2021

May 2, 2021

Brand communications that resonate: The BS-buster technique

Discover a technique to ensure your messaging reflects your unique purpose, and resonates with your audiences.

Mar 24, 2021

A hand holds a glass ball in a forest underneath some trees

Mar 24, 2021

Azza El Arabi

Azza El Arabi

UX writer, Content Strategist. Lifelong learner. When I'm not writing or reading about user-driven communications, I'm travelling or chilling with my cat.

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