Azza El ArabiApplying content strategy thinking to establish ways of workingI recently started a new and exciting chapter of my career as a Lead UX writer.Aug 18, 2022Aug 18, 2022
Azza El ArabiMy journey to a master’s degreeAbout two years ago, I started a part-time master’s degree in Content Strategy at Austria-based university FH Joanneum. I didn’t really…May 22, 2022May 22, 2022
Azza El ArabiWho’s in charge of your content?Content governance is integral for any organisation. Without clearly defined roles and responsbilities, you’re bound to run into…Mar 31, 2022Mar 31, 2022
Azza El ArabiinUX Collective‘What’s in it for me?’ and other user questions you must answerThe best user experiences address the ‘why’ behind using a brand’s products or services over its competitors’.Feb 26, 2022Feb 26, 2022
Azza El ArabiHow my Content Strategy masters project led to business successFor the past year and a half, I have been pursuing a Content Strategy masters program at Austria-based FH Joanneum. I’d been searching for…Dec 24, 20211Dec 24, 20211
Azza El ArabiMy Simple 3-Step Writing ProcessI love writing. But sometimes it can be difficult and frustrating to start. In this article, I present my simple 3-step writing process.Nov 28, 2021Nov 28, 2021
Azza El ArabiinBootcampHow to conduct persona-driven content auditsAs a content strategy masters student, I quickly learned that content audits are an integral part of the field. After all, if you do not…Jul 17, 2021Jul 17, 2021
Azza El ArabiinNerd For TechWhy large organisations need intelligent contentIntelligent content is discoverable, reusable, reconfigurable and adaptable. It saves you time and money. It’s a no-brainer.May 2, 2021May 2, 2021
Azza El ArabiBrand communications that resonate: The BS-buster techniqueDiscover a technique to ensure your messaging reflects your unique purpose, and resonates with your audiences.Mar 24, 2021Mar 24, 2021